LaSer UK Partners With Asda To Offer New Cashback Credit Card
Mon, 09 Jul 2012
Asda has called upon LaSer UK, the Solihull based specialist in developing loyalty and finance solutions for the retail sector, to launch the UK’s first supermarket cashback credit card.
LaSer UK has developed the new card in collaboration with Asda to deliver real everyday value with strong benefits that appeal to Asda’s 18 million weekly shoppers. With a shared customer focus LaSer UK and Asda created the Asda Money Credit Card, a product that challenges marketplace practices; is simple and straightforward with automatic monthly cashback delivering tangible benefits to customers.
The card launches with 1% cashback on Asda shopping and Asda petrol and 0.5% cashback on all shopping elsewhere. Unlike other cashback cards, the Asda Money Credit Card redeems cashback monthly and offers no annual fee; unlimited cashback, low APR of 14.9%, and at launch offers 0% on balance transfers for 12 months; no cash advance fees on Asda Travel Money and service through LaSer UK’s Solihull based call centre.
With a strong retail heritage and 40 years of providing co-branded credit cards and retail finance solutions, LaSer UK is committed to helping partners grow their business through compelling products and innovative, technology driven solutions.
Stephen Hunt, CEO, LaSer UK comments: “We love working with great brands and it has been exciting working with Asda to develop this new card offer. Our teams have worked together to create the Asda Money Credit Card, a great product that demonstrates our focus on working with retail partners to develop flexible solutions that are focused on the needs of their customers.
Kirsty Ward, Head of Asda Money, said: “We are thrilled to offer the Asda Money Credit Card which will provide savings to our customers in the best possible way – direct money back which will help them save on their shopping bill. We know our customers are looking for the best value, so designing and developing the Asda Money Credit Card with LaSer UK is a strong addition to our financial product offering.”
Asda joins the list of household names working with LaSer UK to help drive sales and customer loyalty for its customers: others include Flybe, Dell, Marriott Rewards, Selfridges & Co, M&Co, Everton FC, Dixons Retail, Sony, Sharps, DFS, Dreams and Ultralase.
More information about the new Asda Money Credit Card can be found at www.ASDA.com/money
LaSer UK, part of the LaSer Group, is a UK leader in co-branded credit card, loyalty and retail finance programmes and provides a range of retail finance solutions through its consumer brand Creation.