BNP Paribas Personal Finance and Asda have won the Award for Best Credit Card Product of the Year at the 2017 Card & Payment Awards, at the Grosvenor House Hotel in London’s Park Lane, with the Asda Cashback range of Credit Cards.
After extensive research and planning into developing a range of cards that truly meet the day to day requirements of its customers, BNP Paribas Personal Finance and Asda launched their Cashback Credit Card range on 22nd August 2016, which were met with great success. The cards champion the customer and challenge the market with a compelling offer, simplified and improved customer experience and provide tangible value for money.
Despite market changes where reward programmes are being diluted, the two new Asda Cashback Credit Cards were developed to respond to differing customer needs and to fit with Asda’s values of delivering Quality, Value, Price and Trust.
“Here at BNP Paribas Personal Finance, we are delighted to partner with Asda to develop a strong offer which delivers value to the Asda customers. Our teams have worked together to provide straightforward, easy to use cards which help customers manage their everyday spend in a responsible way. It's a great to get recognition within the industry.” - Stephen Hunt, UK CEO, - BNP Paribas Personal Finance